30 Wishes

For a dear friend's 30th birthday, we wanted to do something sweet and something fun that celebrated love and life.

Some glam, some pattern, some pink, 30 small cards, 30 wishes (some sweet and some to get a laugh,) 30 pieces of hot pink ribbon all attached to two giant metallic 3-0 balloons completed the birthday gift.

We shared some "ahhhh's" and some "hahahaha's" as we read through all the wishes, popped open some bubbly and celebrated.

Happy Birthday dear friend! Cheers!

Inspiration Board: Glamour

I've been gathering up some new inspiration this week for a new project I'm working on. After watching "Breakfast at Tiffany's" last night... I am inspired and heading to the drawing tables!

July Heels... the finale

After taking a close look at the shoe collection I've created in the last year, thanks to the hubs and his "heel challenge," I realized I was missing an animal print of some kind. After searching through leopard prints, zebra prints, etc. etc.... I chose this snakeskin sandal from Elizabeth and James. I love its gray and mint green colors and its sandal yet ankle bootie character.

Well, the "heel challenge" is officially over. (A tear is falling down my check...)

Check the blog soon for a complete look back over last year's "heel challenge..."

Why Beloved Indeed?

When you brand a name for yourself... its hard. It takes something original. Something someone will remember. And to me... it means you have a story behind it.

My story started my 6th year in college, finally... my senior year. My last project was a "personal packaging system." The assignment was to tell your story through a packaging family; a logo, a brand, and four pieces of packaging that were my choice. Since I was in my first year of marriage, love was the only thing on my mind. Not knowing what to call my packaging I started with researching my family origins... beginning with the meanings of names. First... Caleb and Ashley... then Davis (my maiden name) and Zwar (my married name. Bingo! Davis means, "son of David, Beloved." Zwar means, "indeed (in German)."

From there I created a packaging system that told the story of dancing with my dad in the basement to finding "true love" in highschool to dancing with my groom at our wedding.

When I started branding my own custom stationery business I knew the name would be Beloved Indeed. There wasn't a question in my mind. My brand tells the story of a little girl who dreamed all her life that she would find her prince charming. My brand is inspired by my families. The family who taught me to love and the one who will love me for the rest of my life. To the people who have loved me, encouraged me, and stood by me... this is my brand... Beloved Indeed.

... BelovedIndeed.com

After many years of searching for the perfect time...

And after many many months of designing and redesigning in front of the computer night after night...

My website is finally up and running!

Thanks to family and friends who have supported my dreams, listened to me brainstorm, and simply just believed in me. I chose "Beloved Indeed" because of the family I've come from and the family I now belong to... your love is my inspiration.

And for you two fabulous photographers over at Studio 28 I thank you for your friendship, your persistent questions and encouragement and your incredible talent that you continually share with us.

Check out the site... Tell me what you think!

June Heels

Kate Spade helped me out this month by putting these little beauties on sale...

I'm sad to say that July is my last month of the heel challenge... the year FLEW by! Hopefully I can talk the hubby into something reeeaaaal nice for my July heels...